History

TDS Saddlers chose Shopframe as e-commerce partners back in 1997. Before we developed their first website, TDS didn't have email! The first thing we did was setup an email account for them so they could know when they received an order.

A flagship store, TDS Saddlers (www.tds-saddlers.com) is Shopframe's first e-commerce customer, and they have remained loyal for the last 12 years. The website has gone through many incarnations throughout the years as the TDS business has evolved from a traditional family run store to a major e-commerce business.

Challenges

Over the years, Shopframe has endeavoured to maintain TDS-Saddlers.com as the best Equestrian website in the industry. Being the first Equestrian e-commerce website in the UK, TDS have needed to continually upgrade their look & feel and backend technology to keep the edge over their competition. In addition, significant Search Engine Optimisation and advanced Pay-Per-Click campaigns were needed to ensure that the website remained prominent within the major search engines.

In the last few years, TDS needed to integrate the website fully into its own behind-the-scenes Sales Order Processing and Stock Control systems in order to present their customer with accurate stock levels and to streamline their warehouse management. Shopframe has spent considerable time developing a bespoke system that takes Order and Stock information and automatically synchronises data between the two disperate systems.

Hosting

A well known website, TDS-Saddlers.com attracts a great number of website visitors every day. Shopframe has maintained a stable, secure and fast hosting system that means TDS is always online, 24x7x365. In addition, modern industry standards has required TDS to work with Shopframe to continually review website data security.

Future

TDS is continually expanding and now starting to trade internationally, which presents new challenges. Enhancements will include upgrading the core technology backend and re-developing the current look & feel. Upgrades to functionality will include Google Checkout & Paypal integration and a host of "usability" features to help customers find the products they are looking for.